Ashley Scrace Wendel
I'm a British-Swedish communications expert, singer-songwriter, podcaster, and host based in Malmö, Sweden. Whether I blend authenticity, creativity, and a love of storytelling in everything I do.
Ashley Scrace is a British-Swedish singer-songwriter based in Malmö, Sweden, blending emotive soft-rock and country-pop with poignant lyrics and unforgettable melodies.Drawing on a rich palette of influences – from 70s classic rock to modern indie-pop – his music feels both timeless and contemporary, resonating with listeners of all ages.At the heart of Ashley’s sound is storytelling. Whether writing about love, loss, or the quiet ache of nostalgia, his songs invite listeners into moments that feel deeply personal yet universally felt. With each release, Ashley crafts introspective soundscapes that linger long after the last note.Much of Ashley's music is self-produced, but he often collaborates with others to add colour. Key collaborators include Malmö-based prog-rock legend Hans Annellsson (The Vegetarians) and Berlin-based metal musician and producer Chris Weinhardt, a musical guide since 2018.Ashley's creativity extends beyond music. He’s a podcaster (past host of 'BPM Pod' and 'Last Night I Watched...'), voiceover artist, writer, and communications professional.Onstage, Ashley captivates with honest performances that mix vulnerability, humour, and heart – creating a space where sincerity connects.
I’m a communications and editorial leader who thrives on clarity, pace, and purpose. Whether I’m shaping an internal narrative, editing a strategy deck, or turning a half-formed idea into a compelling story, I bring a mix of creativity, authenticity, and responsiveness to my everyday.With over 15 years experience in journalism, internal comms, content creation, and marketing, I’m at my best when translating the complex into something clear, human, and useful. I’ve led campaigns, built content ecosystems, managed teams, and dug deep into the details when it counts.My background spans corporate, startup, and NGO environments, with a strong focus on internal comms, culture, and sustainability.Outside of work, I’m a musician and podcaster, which keeps me tuned into tone, timing, and how to hold a room, whether online or offline.If you're looking for someone who can cut through the noise, bring people with them, and communicate with clarity, warmth, and purpose, let’s talk.
Whether I’m behind a mic or in front of a room, I aim to make things clear, human, and (when the moment allows) actually enjoyable. I’ve hosted podcasts, facilitated workshops, narrated training modules, presented live events to audiences of thousands, and voiced everything from radio jingles to onboarding videos.Tone-wise, I can switch from calm and professional to energetic and irreverent, depending on your brief.I'm a trained communications skills facilitator, inside and outside of IKEA. I'm also an accomplished speaker on topics around neurodiversity, often sharing my own experience with autism and ADHD, as well as advocating for workplace improvements.I’m also piloting a live music-quiz concept called Covers & Chaos. It’s part DJ set, part game show, part barely-contained mess. More on that soon.
It all started with a Hitachi cassette player. With a built in microphone, I would host my own radio shows, complete with ads, music, interviews, and more.Little did I know that this childhood passion would blossom into a love of radio broadcasting. So, when podcasting came along, I was over the moon.I’ve previously hosted and produced two podcasts: BPM Pod, a show spotlighting independent musicians; and Last Night I Watched..., a film review series driven by gut reaction and film passion.These gave me experience in scripting, recording, editing, interviewing, and voice delivery - skills I now bring to other projects.While I’m not hosting anything regularly right now, I’m open to voiceover work, narration, one-off hosting, or podcast development support. Whether it’s audio essays, intros, ad reads or interviews, I can help shape something that actually sounds like a human. Check out some examples below.
Last Night I Watched... (ended 2025)
BPM Pod (ended 2023)
News demo
Short radio ad
Radio show example
Podcast intro
Covers & Chaos is a live music quiz experiment that blends pub trivia, performance, and unfiltered fandom. Part DJ set, part game show, part controlled chaos. Still in development, but loud, loose, and coming soon.